Unleashing Creativity in Marketing with Blue Sky Thinking
Discover how to brainstorm outside the box with blue-sky thinking. This training series will guide you through a fresh approach, arming you with creative new ways to market your senior living organization to fill occupancy.
Get a link to the entire course here and start your blue-sky journey today!
The Course Modules
MODULE 1
Unleashing Creativity in Each Lifestyle Stage
Learn how to capture prospects' attention by understanding lifestyle stages, the buyer’s journey and foundational marketing plan elements.
MODULE 2
Tactics to Move Prospects through the Pipeline
Discover effective tactics to guide potential residents through each stage of the buyer's journey and identify the best strategies for your goals.
MODULE 3
How to Use Blue-Sky Thinking for Creative Strategies
Dive into blue-sky thinking, learn how to apply it to your marketing plan and collaborate on innovative strategies to market senior living.
Meet Your Instructor
With over 20 years of experience in senior care as a former Licensed Nursing Home Administrator, I am passionate about empowering senior care organizations in a new way. As a senior strategist and coach with Marketing Essentials, I am on a mission to help senior care thrive. I have partnered with clients to drive high-performing recruitment campaigns, to hit marketing goals and accelerate sales. Senior living is my passion, and I hope to drive results for your organization!
