Free On-Demand Digital Course for Senior Living Professionals

Shorten Your Sales Cycle and Speed Up the Lead-to-Conversion Funnel

Optimize Your Senior Living Sales Cycle For More Move-Ins, Faster

Shortening the sales cycle is key for senior living organizations to increase revenue. Compared to other senior living services, independent living has one of the longest sale cycles. On average, the time between a referral and a move-in for independent living is around 120 days. That’s four months! 

What can you do to speed up the sales process and increase occupancy?

Learn more about what you can do to make the process run more smoothly and efficiently.  

Get Free Course Here
Senior Living Sales Cycle

This course is completely free, on-demand and self-paced.

You’ll also receive a FREE bonus worksheet you can use to follow along and
start optimizing your organization's sales and marketing strategy.

In this course, you will learn:

  • How to build a foundation by understanding the customer journey of prospective residents
  • What sales alignment strategies and tools are needed to move sales through the pipeline quicker.
  • The best strategies for marketing and sales to support one another.
  • Ways you can measure the success of your efforts.
  • How to assess the maturity level of your existing sales alignment and sales enablement program.

Meet your instructor

With over 20 years of experience in senior care as a former Licensed Nursing Home Administrator, I am passionate about empowering senior care organizations in a new way. As a senior strategist and coach with Marketing Essentials, I am on a mission to help senior care thrive. I have partnered with clients to drive high-performing recruitment campaigns, to hit marketing goals and accelerate sales. Senior living is my passion, and I hope to drive results for your organization!


Gain Access to All Modules

Free, On-Demand and Self-Paced