Building a Strong Workforce: Recruitment and Retention
Learn the critical components of a successful recruitment and retention program tailored for senior living organizations in today's competitive job market.
FREE bonus worksheet to kickstart your recruitment strategy today!
The Course Modules
MODULE 1
Why Your Recruitment Strategy Isn’t Working
Uncover common pitfalls and challenges in senior living recruitment, and learn how to overcome them to attract the right talent.
MODULE 2
Recruitment Messaging: How to Talk About What Makes Your Company Unique
Master the art of crafting compelling messages that highlight your unique strengths and position your company as the top employer.
MODULE 3
Digital Strategies for Recruitment Marketing
Explore cutting-edge digital marketing techniques to reach and attract a larger pool of qualified candidates online.
MODULE 4
Traditional Strategies for Recruitment Marketing
Discover effective traditional marketing tactics that can significantly boost interest and bring in more potential hires.
MODULE 5
Increasing Engagement in the Hiring Funnel
Learn proven strategies to keep candidates excited and engaged throughout the entire hiring process.
MODULE 6
Boosting Employee Retention
Implement powerful strategies to enhance your onboarding process and create a work environment that retains top talent.
Meet your instructor
With over 20 years of experience in senior care as a former Licensed Nursing Home Administrator, I am passionate about empowering senior care organizations in a new way. As a senior strategist and coach with Marketing Essentials, I am on a mission to help senior care thrive. I have partnered with clients to drive high-performing recruitment campaigns, to hit marketing goals and accelerate sales. Senior living is my passion, and I hope to drive results for your organization!
